Programmes that go beyond a pilot.

Lloyds Banking Group

Pioneering the 'bin for life'

Problem. Lloyds Banking Group had already cut operational waste by 80% from a 2014/15 baseline, and recognised it could do significantly better at turning its remaining hard-to-avoid waste into a resource.

Outcome. The jointly developed rBin, made from UK-sourced recycled material and designed to be refurbished rather than replaced, is now in full production with more than 250 units rolling out across 16 office sites.

TransPennine Express

On track to improve recycling

Problem. Single-use cups were clogging general waste bins across the operator's stations and contaminating the recycling bins, because customers assumed a paper cup could be treated like other paper.

Outcome. Ten branded Mobile Cup Recycling Stations, approved by the Department for Transport, were introduced at Hull, Scarborough and Cleethorpes to segregate cups, lids and liquids at source.

Huhtamaki & Stora Enso

The Cup Collective

Problem. Paper cups are recyclable, but only if they are segregated at source and collected in bulk. Huhtamaki and Stora Enso had the reprocessing capability and no experience of capturing cups at source.

Outcome. co-cre8 designed and now manages The Cup Collective, the first industrial-scale paper cup recycling programme in Europe, launched in Brussels in December 2022.

Greenpeace UK

HQ goes green

Problem. Greenpeace UK's four-floor Islington head office needed better segregation infrastructure. The existing bins were uninspiring, and finding a genuinely trustworthy sustainable supplier was difficult.

Outcome. Four mobile rBIN units, British made from 70% UK-sourced recycled material and branded to Greenpeace's own guidelines, with staff noticeably more engaged with the recycling system.

Anytime Fitness

Getting fit for recycling

Problem. Anytime Fitness UK needed a way to separate waste at source that would not look out of place in either an office or a gym, and wanted to prove it at head office before considering a franchise rollout.

Outcome. A 1.6m wide branded mobile Recycling Station is on trial at head office, with hugely encouraging feedback and waste collection processes already adjusted to suit the segregated streams.

Greene King

Tub to Pub

Problem. Millions of polypropylene sweet, chocolate and biscuit tubs are sold in the UK each year, and many local authorities cannot recycle them, so they are landfilled or incinerated.

Outcome. Over five years, the historical Tub to Pub scheme collected 26,253kg of plastic and raised £23,908 for Macmillan Cancer Support. The public collection site went offline in August 2026.

Historical case study. The Tub to Pub public collection site went offline in August 2026 following a request from Greene King. This page records the programme and its reported results; it does not describe an active collection scheme.

Glasgow Airport

Cup recycling takes off

Problem. Several retail outlets selling hot drinks meant used cups were clogging bins, and customer confusion over which bin to use was contaminating the airport's dry mixed recycling.

Outcome. Seven three-tube wall-mounted cup bins were placed within retail outlets, and more than 36,000 cups were collected between October 2019 and March 2020.

Chiltern Railways

Keeping cup recycling on track

Problem. Voluminous cups were clogging bins on trains and at Marylebone, and contaminating recycling bins because of customer confusion, at a station with several coffee shops already trading.

Outcome. Ten mobile three-tube bins, designed over six months with the Department for Transport, launched at Marylebone on 12 February as the first UK transport hub to recycle cups. Around 150,000 cups have been captured.