Honest.
Proof that circular products can be a business.
Honest is co-cre8's own consumer-facing brand, a proving ground for circular product design. The Honest Bottle takes recovered material back into UK manufacturing and puts it into a product people actually want to buy.
Made in the UK
Manufactured here, not shipped from the far side of Europe.
From recovered bottles
Made from single-use plastic bottles brought back into the chain.
Refillable & recyclable
Built for reuse first, with a recycling route at end of life.
Honestly reported
Claims backed by a record of where the material came from.
Because the market needed a benchmark.
Every hospitality operator has been sold a 'sustainable' bottle. Most of the claims fall apart on inspection: virgin materials shipped from the far side of Europe, vague recycled content, and a supply chain no one can actually walk.
Honest is our answer, and a working test of the standard we hold other products to. The Honest Bottle is proof of the approach, not the only thing it can produce: the same criteria are what we use to judge the products and materials you buy.
Setting the standard for what circular really means.
The Honest rating sits within the Honest catalogue and assesses how sustainably a product is made, across four stages of its life. We use it to judge our own products first, and to assess partner products against the same criteria.
- 01
Material
Where it came from, how much is recovered, at what quality.
- 02
Manufacture
Where it was made, powered by what, with what labour standards.
- 03
Use
How long it lasts, how many use cycles it delivers.
- 04
End of life
What happens next, recovered, remade, or returned.
See the product the rating was built for.
The Honest Bottle is where the criteria stop being theory: recovered material, UK manufacture, and a route back into recovery.