Working under its Honest brand, co-cre8 set out to design and manufacture a new type of recycling collection station: the rBin.
The rBin separates multiple waste streams and can be custom branded to Lloyds Banking Group's requirements. Each unit is made from Regency Recycled Plastic Board, a product from co-cre8's manufacturing partner containing 95% locally sourced recycled materials, including used coffee grounds and recycled plastics, and manufactured in the UK.
Those materials include Lloyds Banking Group's own legacy recycling stations, which the rBin has now superseded. As each legacy station is replaced it is collected by co-cre8 and brought back into the recycling process so that it can be used in the manufacture of new rBins.
Flexibility is a significant feature. The modular design can be adapted quickly to the needs of the customer, and it results in a product that is easier to refurbish than to replace.
Years of implementing recycling schemes have taught co-cre8 that success comes from customer engagement and accessibility. It is not only about helping end users put the right materials in the right compartments, or positioning bins in the right place, but about changing behaviour so that people instinctively do the right thing. The rBin therefore displays visual examples of each waste stream to assist neuro-divergent users, and braille for the visually impaired.
The rBin has been designed to house individual compartments for six streams of waste: soft plastics, card and paper, cans and hard plastics, non-recyclables, food waste and residue liquids from beverage containers.