co-cre8
Burger King holds the title of the second largest fast food hamburger chain in the world and everyday over 11 million guests walk through their restaurant doors.* co-cre8 is working alongside Burger King UK (BKUK) to assist them in taking a significant steptowards environmental sustainability by implementing paper cup recycling trials at selected sitesacross the …
‘Bin it to Win it’ free prize draw will give consumers a chance to win spot prizes and a jackpot of £1,000 each week An innovative new lottery has been launched which encourages consumers to recycle used paper cups throughout the UK. In return for binning their cup at participating outlets, users can enter the …
co-cre8 Joins British Association of Sustainable Sport as 12 Principles Partner In a significant step towards promoting sustainability in sports, co-cre8 has officially joined the British Association of Sustainable Sport (BASIS) as a 12 Principles Partner. This collaboration will support the environmental efforts of BASIS members by implementing resource management solutions that reduces members’ environmental …
The successful Tub2Pub campaign is back for 2024 so customers can recycle their empty plastic confectionary and crackers tubs, saving waste from landfill and raising money for charity. The annual campaign has become more and more popular over the years as it offers customers a recycling solution for the thousands of polypropylene sweets and biscuits …
Paper cup recycling pioneers return to the UK market to complete unfinished business and reignite the waste market Circular economy expert, co-cre8, has launched a new nationwide paper cup collection and recycling service that’s designed for all participants in the lifecycle, regardless of size or volume. The founders of co-cre8 have a strong pedigree in …
The Cup Collective (managed by co-cre8), an innovative European partnership program aimed at industrial-scale paper cup recycling, is now live in Dublin. Having launched in Brussels in 2022, and active in a number of cities throughout the EU, the initiative is now in action at a number of Dublin’s most popular coffee spots. With the …
Tub2Pub is the campaign that diverts your used plastic confectionary tubs away from landfill and into a UK recycling facility, while raising funds for charity. In 2023, the campaign has enjoyed a record-breaking year saving over 25,000 plastic tubs from landfill and raising more than £5,000 for charity. That’s a huge 2900kg worth of ‘hard to recycle’ …
Celebrate King Charles III Coronation with a Limited Edition Honest Bottle! The Honest Bottle is the ONLY reusable bottle, designed and manufactured in the UK from locally sourced recycled single-use bottles and is 100% recyclable. To deliver a completely circular product, the Honest Bottle has been designed so that it can be easily recycled via …
Packaging Forum 2023, held in Lithuania, was a well-attended, concentrated and deep one-day packaging conference for businesses that are committed to making packaging more sustainable. Coming together were a host of International and homes-based businesses and organisations, where packaging trends and directions, expert insights and a space for consultation and collaboration were hotly debated. Peter …
Achieving a world’s first rightly deserves attention. Being the first reusable bottle to be made from locally-sourced single-use bottles has created a very high bar for other reusables to reach if they also want to credibly boast of their sustainability credentials. We’re delighted to announce that the Honest Bottle has been chosen as a ‘Finalist’ …
Coffee cup recycling, do people really care? Well, judging from this TikTok post they do, with more than 10million views and over 800k likes. This clip was filmed by Tik Tok user mbiere2 at a McDonald’s restaurant in Brussels where The Cup Collective’s recycling stations have been installed in order to segregate cups at source. …
Huhtamaki, Stora Enso and co-cre8 join forces to deliver a robust pan-European cup collection and recycling initiative Our experience in establishing and operating the Simply Cups cup collection and recycling service – the world’s first –told us that there’s never been a greater need for solutions that turn used packaging products into second life materials. …
The first time the world’s first reusable bottle made from locally-sourced single-use bottles is made available to the promotional merchandise sector Since its launch in May 2022, the Honest Bottle has been making waves. As the world’s first reusable bottle, designed and made locally from UK sourced recycled single-use bottles, it has set a high …
The current and future state of sustainability in retail was one of the hottest discussion topics at Autumn Fair 2022 Autumn Fair is the UK’s leading marketplace for wholesale home, gift and fashion in the run up to peak season for retail. Its where the top buyers, merchandisers, designers and manufacturers from across the globe …
The world’s first reusable bottle, designed and made locally from UK sourced recycled single-use bottles, makes its public debut at the UK’s leading home, gift and fashion show The Honest Bottle will premiere to the retail trade at Autumn Fair (4-7 SEPTEMBER 2022, NEC BIRMINGHAM). Sleek, stylish and available in eight vibrant colours, the bottle …
Greene King pubs want your plastic chocolate and biscuit tubs that will be recycled to raise much-needed donations for Macmillan Cancer Support Greene King, the UK’s largest pub company and brewer, is once again calling on its customers to bring their empty plastic confectionery tubs to its pubs in an effort to reduce waste and …
The awareness of the circular economy has never been greater and is now underpinning wider transformative changes that aims to design out waste and make better use of our resources. Although we are still a long way from achieving a truly circular economy, huge strides have been taken in just the last few years to …
Greene King pubs to accept hard-to-recycle plastic chocolate and biscuit tubs that will be turned into charitable donations Greene King, the UK’s leading pub company and brewer, is partnering with two specialist recycling businesses to turn hard-to-recycle plastic into much needed cash for Macmillan Cancer Support and is calling on the public to participate. Consumers …
Peter speaks on the Panel discussion: Does a war on single-use packaging lead to unintended consequences? At the 2020 Packaging News – Environmental Packaging Week, with Lucy Siegle, IHS Solutions and TIPA on YouTube as well as viewable on the Packaging News site: https://summit.packagingnews.co.uk/enviropacksummit2020/en/page/epw-replay
co-cre8, one of the UK’s leading practioners in creating and implementing circular systems, has launched an innovative range of British-designed and manufactured infrastructure that will enable retailers, hospitality and foodservice operators and businesses to recycle more, provide better hygiene and encourage greater adoption of reuse. The range of modular products includes beverage cup recycling bins, …
Biffa has acquired Simply Waste Solutions for £35m. For more on this story visit the Biffa website at: https://www.biffa.co.uk/media-centre/news/acquisition-of-simply-waste and SWS acquires Simply Cups Membership scheme
co-cre8 launches a new range of PPE disposal bins and sanitiser stations for the business environment To help businesses comply with the potential new hygiene rules, co-cre8 has launched a new range of PPE disposal bins and hand sanitiser stations. The products have been designed to compliment the retail, commercial and business environment and all …
Peter Goodwin speaks on the topic of Single-Use Plastics at the Compass UK & Ireland Sustainability Conference, with Keep Britain Tidy, WRAP, Bunzl Catering Supplies, Coca-Cola European Partners and SUEZ. Compass brought together a group of industry experts and clients to discuss the hotly debated topic of single use plastics. The panel session considered how …
Peter Goodwin provides the keynote address on ‘The Circular Economy – Innovation & Infrastructure’ for the Footprint Forum
Keshari joined the co-cre8 team in 2022 and is responsible for the daily management of the business finances including financial reporting, purchase ledger, sales ledger and building relationships with customers and suppliers.
Keshari has worked in finance for over 10 years and brings a wealth of knowledge to the co-cre8 team. When Keshari isn’t in the office, she loves to explore the outdoors and spend quality time with her family.
“What’s the best piece of advice you’ve been given?”
‘You will always find your solution through nature, time and patience.’
Wayne joined the co-cre8 team in 2022 and brings more than two decade’s worth of operational and commercial experience in the food service packaging and waste management sectors. With co-cre8’s portfolio of three business divisions, Wayne spreads his unrivalled skillset across multiple activities including for our Honest brand, internal Waste and Recycling Stations and System Design partnership projects. Wayne plays a key role in ensuring co-cre8’s operations are commercially viable, building and maintaining great relationships with suppliers, ensuring the smooth success of projects and keeping a smile on everyone’s face!
Wayne joined the Army at the age of 16 which equipped him with the discipline, respect and determination he lives by today. He quotes his first memory of a sergeant announcing “don’t worry he will be in good hands” to his parents at the gates, and “as soon as they left, all hell broke loose!”
“What’s the best piece of advice you’ve been given?”
‘Never assume, and always leave a deal with all parties satisfied’
We welcomed Hannah to the team in January 2022 to grow and develop our Built Environment business division. Hannah brings a wealth of skills to the team including her fantastic communication and eye for detail.
An avid nature-lover, she took a career break at the start of the pandemic and used her free time to volunteer in local clean-up initiatives and pursued personal-interest studies in Philosophy, Animal Psychology and Art. Now she is back in the corporate world and focused on contributing to sustainable business improvements; improving the efficiency and effectiveness of internal recycling systems with innovative, high quality, British products and encouraging a shift in consumer thinking from a linear model to circular.
“What’s the best piece of advice you’ve been given?”
“To slow down and chill out! We all have so many responsibilities in life and a new source of stress or pressure can reveal itself at any time. Finding balance between the calm and the chaos is crucial.”
Katie joined the team in December 2021, and plays a key role in supporting the Sales and Marketing Manager with all sales and marketing activity across the co-cre8 and Honest brands. Katie’s main responsibilities include pro-actively developing and reactively managing business-to-business sales opportunities, processing orders, general customer service and supporting with the creation and delivery of marketing campaigns.
Katie loves to be sociable in her spare time and hopes to explore more interesting countries and cultures in the coming years.
“What’s the best piece of advice you’ve been given?”
“To not stress the things you have no control over, what is for you won’t pass you.”
Prior to co-founding co-cre8 in 2019, Peter spent 10 years as a UK Director of Closed Loop Environmental Solutions. With a passion for recycling and, as one of the UK’s leading exponents of promoting more circular solutions, Peter created and delivered many pioneering industry projects, most notably the Simply Cups scheme.
As such, his practical expertise in steering and co-ordinating collaborative projects in complex multi-stakeholder environments has played a key role in the success of co-cre8. Peter is responsible for the day to day management of the business and is known as our creatively thinking ‘ideas’ man (!)
“What’s the best piece of advice you’ve been given?”
“Whilst the commonest piece of advice I am given is to stop talking so much, the best piece was to simply be yourself”
James has over 20 years’ experience in the waste and recycling industry. Starting with just one second hand truck, he founded and developed Simply Waste Solutions into a thriving, profitable business with a £35m turnover. In 2020, James decided that he was ready for new challenges and took Simply Waste to a successful exit, selling to Biffa plc for £40m.
James co-founded co-cre8 in 2019 with a vision to continually innovate solutions that ensure a more circular approach to resource management. He not only brings a wealth of expertise in operations and logistics, but also strong leadership to the co-cre8 team. James is responsible for establishing overall group strategy and steering the future direction of the business.
“What’s the best piece of advice you’ve been given?”
“My Dad used to say ‘keep your eyes open and your mouth shut’ – old school advice but very valuable!”
Natalie joins the co-cre8 team with extensive knowledge and experience in waste, recycling, and circular business models, with her speciality in Finance. For the last 17 years, Natalie has worked, and was a shareholder, in a start-up, high growth to exit waste and recycling business, with 15 years spent at board level.
Natalie brings with her key skills in finance and people development in high energy businesses with a purpose. Her insights will help co-cre8 scale up to serve the burgeoning demands on business in the circular economy, and she looks forward to building and developing a high performing team with an emphasis on profitability, accuracy and high-quality reporting.
“What’s the best piece of advice you’ve been given?”
“I think it would have to be ‘If you fail, get up and try again”
Georgia joined the team at co-cre8 in 2020 and is responsible for developing the business through creative thinking and effective communication via sales and marketing channels.
Georgia has a background in hospitality and previously worked with James at Simply Waste Solutions, gaining experience and knowledge of the exciting and ever-changing waste and recycling industry.
After taking a two-year career break, to travel around Southeast Asia and Australia in 2018, Georgia is now focused on building co-cre8’s position ‘centre stage’ as a leader in sustainable practice and circular design.
“What’s the best piece of advice you’ve been given?”
“I live by the rule that everything in life happens for a reason, even if you are unsure of it at the time. But best advice – if you want it, go get it.”
Rachel originally joined the co-cre8 team in 2019 as Customer Service Specialist for Simply Cups. Her role has since evolved, following the launch of the Built Environment range, where she now heads up all logistics including supplier liaising, order processing and general operations of the business.
Rachel has a rich teaching background. She taught secondary PE in England for 7 years and moved to France in 2011 to teach English in Business for a further 7 years. While in France, she also co-owned an antique refurbishment business with her sister, which she thoroughly enjoyed.
“What’s the best piece of advice you’ve been given?”
“When I was at university, our lecturers hammered into us ‘Failure to prepare is preparation for failure’, it’s so true and I now live by this!”
