The world’s first reusable bottle, designed and made locally from UK sourced recycled single-use bottles, makes its public debut at the UK’s leading home, gift and fashion show
The Honest Bottle will premiere to the retail trade at Autumn Fair (4-7 SEPTEMBER 2022, NEC BIRMINGHAM). Sleek, stylish and available in eight vibrant colours, the bottle can also all be fully customised with branding.
Autumn Fair is where the retail industry gathers to discover the next best-seller and a key theme of this year’s show is how suppliers and retailers can increase circularity and reduce consumption.
Meeting these goals, the Honest Bottle is the first reusable bottle that has been designed and manufactured in the UK from locally-sourced, recycled single-use bottles. To deliver a completely circular story, the Honest Bottle has also been designed so that it can be recycled in household collections once it reaches its end of life, and can be made back into new bottles, again and again.
The team behind the brand are materials experts and have been a catalyst in driving increased recycling, circularity and reuse for more than a decade.
“Driving down sales of bottled water must be the number one goal to limit the amount of single-use plastics in circulation”, says Peter Goodwin, co-founder of Honest. “To achieve this, we need a dramatic behavioural change that switches consumers over to reusables; ALL of which need to be at the very least easily recyclable”.
It is estimated that 2.5 billion units of bottled water are sold through UK supermarkets each year, equating to more than 34,000 tonnes of single-use plastic. Worse still, as much as 30 per cent of this is imported from overseas, increasing further the negative impact of transport emissions.
ABOVE: The Honest Bottle, in Notting Hill Violet.
The lightweight reusable bottle is easy to carry and BPA free with an ergonomic, instantly recognisable cutting-edge design and is available in eight vibrant colours. The product was designed in London, with colours named after iconic areas of the capital including; Soho Yellow, Brixton Blue, Camden Pink, Notting Hill Violet, Shoreditch Orange, Hyde Park Green, Kensington Blue and Westminster Grey. The Honest Bottle is priced at £14 and available to buy directly at www.honestbottle.com.
Honest are also looking to work with retail partners and co-branding opportunities are also available for retailers and brands, in which the lid, strap and packaging can be fully customised.
Seeding the market with sustainable products is seen by Honest as just one step in creating a step-change in consumer behaviour.
“Consumers will be more willing to switch to reusables only if they can easily refill them”, says Peter Goodwin. “Unfortunately, public water fountains are sparse in the extreme and people feel uncomfortable asking for their reusable be filled at a restaurant or café even when they have made a purchase”, explained Peter.
“To combat this, we have also launched the Honest Project, which is our initiative to increase accessibility to publicly available drinking water in every country we operate. In achieving this goal, we aim not only to tackle the root cause of our dependency on single-use water bottles, but to also address the human behaviour that results in land and ocean bound litter”, says Peter.
To support these objectives, Honest will dedicate time and resource to install publicly available water refill points, using proceeds from the Honest Bottle sales. It will also campaign for the widespread installation of publicly available water fountains, highlight the quality and cleanliness of publicly available water and reduce barriers to requesting free water in managed premises.
For more information on Honest Bottle visit: honestbottle.com
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Keshari joined the co-cre8 team in 2022 and is responsible for the daily management of the business finances including financial reporting, purchase ledger, sales ledger and building relationships with customers and suppliers.
Wayne joined the co-cre8 team in 2022 and brings more than two decade’s worth of operational and commercial experience in the food service packaging and waste management sectors. With co-cre8’s portfolio of three business divisions, Wayne spreads his unrivalled skillset across multiple activities including for our Honest brand, internal Waste and Recycling Stations and System Design partnership projects. Wayne plays a key role in ensuring co-cre8’s operations are commercially viable, building and maintaining great relationships with suppliers, ensuring the smooth success of projects and keeping a smile on everyone’s face!
We welcomed Hannah to the team in January 2022 to grow and develop our Built Environment business division. Hannah brings a wealth of skills to the team including her fantastic communication and eye for detail.
Katie joined the team in December 2021, and plays a key role in supporting the Sales and Marketing Manager with all sales and marketing activity across the co-cre8 and Honest brands. Katie’s main responsibilities include pro-actively developing and reactively managing business-to-business sales opportunities, processing orders, general customer service and supporting with the creation and delivery of marketing campaigns.
Prior to co-founding co-cre8 in 2019, Peter spent 10 years as a UK Director of Closed Loop Environmental Solutions. With a passion for recycling and, as one of the UK’s leading exponents of promoting more circular solutions, Peter created and delivered many pioneering industry projects, most notably the Simply Cups scheme.
James has over 20 years’ experience in the waste and recycling industry. Starting with just one second hand truck, he founded and developed Simply Waste Solutions into a thriving, profitable business with a £35m turnover. In 2020, James decided that he was ready for new challenges and took Simply Waste to a successful exit, selling to Biffa plc for £40m.
Natalie joins the co-cre8 team with extensive knowledge and experience in waste, recycling, and circular business models, with her speciality in Finance. For the last 17 years, Natalie has worked, and was a shareholder, in a start-up, high growth to exit waste and recycling business, with 15 years spent at board level.
Georgia joined the team at co-cre8 in 2020 and is responsible for developing the business through creative thinking and effective communication via sales and marketing channels.
Rachel originally joined the co-cre8 team in 2019 as Customer Service Specialist for Simply Cups. Her role has since evolved, following the launch of the Built Environment range, where she now heads up all logistics including supplier liaising, order processing and general operations of the business.