‘Bin it to Win it’ free prize draw will give consumers a chance to win spot prizes and a jackpot of £1,000 each week
An innovative new lottery has been launched which encourages consumers to recycle used paper cups throughout the UK. In return for binning their cup at participating outlets, users can enter the free CupLotto® prize draw to win regular spot prizes and a weekly jackpot of £1,000.
CupLotto® is the brain-child of circular economy experts, co-cre8 and technology pioneers, Peasy. co-cre8 already has deep experience in creating and managing programs to collect and recycle post-consumer materials, whilst Peasy uses innovative technology to boost consumer uptake and is the creator of LitterLotto® 1.
CupLotto® can be played at any participating cup collection unit and is exclusive to members of co-cre8’s paper cup recycling scheme. However, recognising that CupLotto® also presents a unique opportunity to increase overall engagement in collecting cups segregated, CupLotto® will also be available for businesses implementing reusable cup initiatives with supporting co-cre8 cup collection units.
Peter Goodwin Managing Director and Co-founder of co-cre8, and Georgia Bell, Sales and Marketing Manager, co-cre8.
“Paper cup recycling initiatives have been around for more than a decade yet the vast majority of consumers still don’t know whether used paper cups can be recycled or have sufficient access to simple and easy to use cup collection units to recycle them”, says Peter Goodwin, Managing Director and Co-founder of co-cre8.
“CupLotto® will build on the success of our existing, proven collection system by being the first cup recycling campaign that financially incentivises consumers to put their used cup in the right bin. We are continually innovating in this space and not only see that intuitive collection systems, simple to follow processes and data harvesting are paramount, but also how all this dovetails with evolving consumer behaviour to boost capture rates and ultimately recycle more”, added Peter.
Entering CupLotto® is quick and easy. Users simply scan the QR code on the participating bin panel, take a photo of their used paper cup and then deposit it in the collection bin. Although users can enter multiple times, the technology ensures that one deposited cup only counts as one entry.
co-cre8 are already busy signing up a raft of participating brands who see CupLotto® as a way of both building customer loyalty and making the cup collection process as cost-effective as possible (by collecting cups stacked and free from contamination). This is of particular importance given the pending introduction of UK Mandatory Cup Take Back legislation in 2025.
Although originally intended to promote recycling schemes, CupLotto® is also proving to be of equal interest to reuse schemes as a way of maximising return rates in closed loop environments. co-cre8 is already in discussion with a number of leading destinations who are looking to increase the efficiency of their reuse systems.
David Landsberg, Founder and CEO of Peasy says, “After our successful rollout of LitterLottoâ we wanted to proactively incentivise the recycling of problematic waste streams, the most abundant of which are used coffee cups. co-cre8, with their vast experience in post-consumer materials, were the perfect fit to take exclusive rights of CupLotto® through its existing Paper Cup Recycling service and it’s established links with the coffee cup supply chain in both the UK & Europe”.
The CupLotto® activation panel can be applied to both new and existing co-cre8 cup collection stations, and is subject to a monthly charge that contributes both to the prize fund, as well as a new Paper Cup Recycling Fund which will be used to support further paper cup collection initiatives in the UK.
Retailers and brands also have the opportunity to upgrade the service to offer their own spot prizes, such as food and beverage prizes for those consumers playing CupLotto® at their own sites.
For more information on co-cre8’s paper cup recycling service please visit here.
Paper Cup Recycling: What are the Benefits?
Keshari joined the co-cre8 team in 2022 and is responsible for the daily management of the business finances including financial reporting, purchase ledger, sales ledger and building relationships with customers and suppliers.
Wayne joined the co-cre8 team in 2022 and brings more than two decade’s worth of operational and commercial experience in the food service packaging and waste management sectors. With co-cre8’s portfolio of three business divisions, Wayne spreads his unrivalled skillset across multiple activities including for our Honest brand, internal Waste and Recycling Stations and System Design partnership projects. Wayne plays a key role in ensuring co-cre8’s operations are commercially viable, building and maintaining great relationships with suppliers, ensuring the smooth success of projects and keeping a smile on everyone’s face!
We welcomed Hannah to the team in January 2022 to grow and develop our Built Environment business division. Hannah brings a wealth of skills to the team including her fantastic communication and eye for detail.
Katie joined the team in December 2021, and plays a key role in supporting the Sales and Marketing Manager with all sales and marketing activity across the co-cre8 and Honest brands. Katie’s main responsibilities include pro-actively developing and reactively managing business-to-business sales opportunities, processing orders, general customer service and supporting with the creation and delivery of marketing campaigns.
Prior to co-founding co-cre8 in 2019, Peter spent 10 years as a UK Director of Closed Loop Environmental Solutions. With a passion for recycling and, as one of the UK’s leading exponents of promoting more circular solutions, Peter created and delivered many pioneering industry projects, most notably the Simply Cups scheme.
James has over 20 years’ experience in the waste and recycling industry. Starting with just one second hand truck, he founded and developed Simply Waste Solutions into a thriving, profitable business with a £35m turnover. In 2020, James decided that he was ready for new challenges and took Simply Waste to a successful exit, selling to Biffa plc for £40m.
Natalie joins the co-cre8 team with extensive knowledge and experience in waste, recycling, and circular business models, with her speciality in Finance. For the last 17 years, Natalie has worked, and was a shareholder, in a start-up, high growth to exit waste and recycling business, with 15 years spent at board level.
Georgia joined the team at co-cre8 in 2020 and is responsible for developing the business through creative thinking and effective communication via sales and marketing channels.
Rachel originally joined the co-cre8 team in 2019 as Customer Service Specialist for Simply Cups. Her role has since evolved, following the launch of the Built Environment range, where she now heads up all logistics including supplier liaising, order processing and general operations of the business.