co-cre8’s joint recycling campaign with Greene King pubs, Tub2Pub, collected a phenomenal 150,000 sweets and crackers tubs this year, that’s six times more than in 2023, meaning its biggest benefit to date for the environment and charity.
The annual Tub2Pub recycling campaign runs in January and February, and money raised from the recycled plastic is donated to Greene King’s partner Macmillan Cancer Support, helping the charity continue to support people living with cancer.
This year, 150,000 plastic tubs were collected, that’s around a 500% increase on previous totals. It means 21 tonnes of ‘hard to recycle’ polypropylene plastic has been saved from landfill and recycled while raising £12,600 for Macmillan Cancer Support.
Commenting on the results, Vance Fairman-Smith, Greene King’s supply chain director said: “We have been blown away by the incredible success of Tub2Pub this year! It is brilliant how it has really captured people’s attention. These record-breaking results show just how much appetite there is for recycling and fundraising. It is great to see this increase in engagement with people and businesses across our communities. Huge thanks to everyone who collected the tubs to drop off at their local Greene King pub. It’s such good news for the environment and for charity.”
This is the fourth year Greene King has run Tub2Pub. Overall it has collected 26,253kg of plastic, which is around 230,000 tubs, raising £23,908 for Macmillan.
Rachel Gascoigne, senior partnership manager from Macmillan Cancer Support said: “We are always so impressed by the fundraising efforts of both Greene King’s team members and its customers to do whatever it takes for people living with cancer and would like to say a big thank you to everyone who has made Tub2Pub the enormous success it has been this year. The simple fact is that every tub recycled goes towards helping someone living with cancer. Every tub, every penny and every pound make a difference.”
Greene King’s Tub2Pub will be back in 2025. It offers people a recycling solution for the thousands of polypropylene sweets and biscuits tubs sold over the festive period particularly. These tubs cannot be easily recycled at kerbside collections and often end up in landfill.
Recycling solutions experts, co-cre8 facilitates the Tub2Pub campaign, working with DCW Polymers who recycle the polypropylene tubs into handmade 100% recycled plastic outdoor products, such as picnic benches and dog agility equipment.
Peter Goodwin, managing director at co-cre8 said: “What a fantastic achievement this year! Tub2Pub continues to lead the way in demonstrating what can be achieved when communities and businesses are fully engaged and aligned on a simple system with clearly communicated outcomes and benefits.”
Emily Almond, business development manager at DCW Polymers added: “It has been amazing to see the vast stacks of tubs arrive to us for recycling, especially when we remember that every single tub makes a real difference to Macmillan and the people they support. We are busy recycling the tubs into our outdoor products – they were full of sweets a few months ago but will have a new life as a picnic bench before we know it!”
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Keshari joined the co-cre8 team in 2022 and is responsible for the daily management of the business finances including financial reporting, purchase ledger, sales ledger and building relationships with customers and suppliers.
Wayne joined the co-cre8 team in 2022 and brings more than two decade’s worth of operational and commercial experience in the food service packaging and waste management sectors. With co-cre8’s portfolio of three business divisions, Wayne spreads his unrivalled skillset across multiple activities including for our Honest brand, internal Waste and Recycling Stations and System Design partnership projects. Wayne plays a key role in ensuring co-cre8’s operations are commercially viable, building and maintaining great relationships with suppliers, ensuring the smooth success of projects and keeping a smile on everyone’s face!
We welcomed Hannah to the team in January 2022 to grow and develop our Built Environment business division. Hannah brings a wealth of skills to the team including her fantastic communication and eye for detail.
Katie joined the team in December 2021, and plays a key role in supporting the Sales and Marketing Manager with all sales and marketing activity across the co-cre8 and Honest brands. Katie’s main responsibilities include pro-actively developing and reactively managing business-to-business sales opportunities, processing orders, general customer service and supporting with the creation and delivery of marketing campaigns.
Prior to co-founding co-cre8 in 2019, Peter spent 10 years as a UK Director of Closed Loop Environmental Solutions. With a passion for recycling and, as one of the UK’s leading exponents of promoting more circular solutions, Peter created and delivered many pioneering industry projects, most notably the Simply Cups scheme.
James has over 20 years’ experience in the waste and recycling industry. Starting with just one second hand truck, he founded and developed Simply Waste Solutions into a thriving, profitable business with a £35m turnover. In 2020, James decided that he was ready for new challenges and took Simply Waste to a successful exit, selling to Biffa plc for £40m.
Natalie joins the co-cre8 team with extensive knowledge and experience in waste, recycling, and circular business models, with her speciality in Finance. For the last 17 years, Natalie has worked, and was a shareholder, in a start-up, high growth to exit waste and recycling business, with 15 years spent at board level.
Georgia joined the team at co-cre8 in 2020 and is responsible for developing the business through creative thinking and effective communication via sales and marketing channels.
Rachel originally joined the co-cre8 team in 2019 as Customer Service Specialist for Simply Cups. Her role has since evolved, following the launch of the Built Environment range, where she now heads up all logistics including supplier liaising, order processing and general operations of the business.