Where it all began…..
co-cre8 was founded in 2019 by James Capel and Peter Goodwin based on a shared vision to create commercially viable solutions that make better use of the earth’s finite resources.
Their partnership had already proved hugely successful through the pioneering of cup recycling in the UK, and internationally, with the launch of Simply Cups in 2014.
Having begun by designing systems and infrastructure to facilitate recycling and re-use, co-cre8’s mission is to promote other innovative and practical solutions to support the circular economy. Launching soon is a range of circular products as well as on-going work leading towards food-grade recycling solutions for used plastic food and beverage packaging.
“Frustrated by the lack of progress of somewhat endless discussions and working groups, our success has been based on our conviction to take meaningful action to solve the pressing issues we face. As practitioners and business owners ourselves, I strongly believe that we not only have the unique ability to design and deliver more circular business models, but also to break down what can be a complex process into workable bite size chunks that are fully understood by and commercially viable for our clients”
Peter Goodwin
Timeline
Click each event below for more details
Keshari joined the co-cre8 team in 2022 and is responsible for the daily management of the business finances including financial reporting, purchase ledger, sales ledger and building relationships with customers and suppliers.
Wayne joined the co-cre8 team in 2022 and brings more than two decade’s worth of operational and commercial experience in the food service packaging and waste management sectors. With co-cre8’s portfolio of three business divisions, Wayne spreads his unrivalled skillset across multiple activities including for our Honest brand, internal Waste and Recycling Stations and System Design partnership projects. Wayne plays a key role in ensuring co-cre8’s operations are commercially viable, building and maintaining great relationships with suppliers, ensuring the smooth success of projects and keeping a smile on everyone’s face!
We welcomed Hannah to the team in January 2022 to grow and develop our Built Environment business division. Hannah brings a wealth of skills to the team including her fantastic communication and eye for detail.
Katie joined the team in December 2021, and plays a key role in supporting the Sales and Marketing Manager with all sales and marketing activity across the co-cre8 and Honest brands. Katie’s main responsibilities include pro-actively developing and reactively managing business-to-business sales opportunities, processing orders, general customer service and supporting with the creation and delivery of marketing campaigns.
Prior to co-founding co-cre8 in 2019, Peter spent 10 years as a UK Director of Closed Loop Environmental Solutions. With a passion for recycling and, as one of the UK’s leading exponents of promoting more circular solutions, Peter created and delivered many pioneering industry projects, most notably the Simply Cups scheme.
James has over 20 years’ experience in the waste and recycling industry. Starting with just one second hand truck, he founded and developed Simply Waste Solutions into a thriving, profitable business with a £35m turnover. In 2020, James decided that he was ready for new challenges and took Simply Waste to a successful exit, selling to Biffa plc for £40m.
Natalie joins the co-cre8 team with extensive knowledge and experience in waste, recycling, and circular business models, with her speciality in Finance. For the last 17 years, Natalie has worked, and was a shareholder, in a start-up, high growth to exit waste and recycling business, with 15 years spent at board level.
Georgia joined the team at co-cre8 in 2020 and is responsible for developing the business through creative thinking and effective communication via sales and marketing channels.
Rachel originally joined the co-cre8 team in 2019 as Customer Service Specialist for Simply Cups. Her role has since evolved, following the launch of the Built Environment range, where she now heads up all logistics including supplier liaising, order processing and general operations of the business.