Company Background
Anytime Fitness is the UK’s largest fitness franchise, with more than 180 premium, convenient gym facilities across the UK and Ireland, which are open 24 hours, seven days a week.
Each and every Anytime Fitness franchise in the UK prides itself on providing convenient and affordable fitness options in friendly, well-maintained facilities which feature top-quality exercise equipment.
Issues
Wellbeing is at the heart of the company’s mission and allied to this is are its environmental commitments. Waste minimisation and recycling is an essential component of the company’s CSR initiatives, with a recognition that it must also support its 180+ franchises to achieve overall company goals.
Key to this was finding an efficient method of separating out various waste streams at source, and one which would not be out of place in an office or gym setting. The company was also mindful that as well as typical day to day office refuse, on-the-go food and drink and its associated packaging, was a significant component of total waste generated at both its headquarters and within its clubs. Successful segregation of these items could significantly boost recycling rates.
Solution
Through word of mouth, Anytime Fitness UK approached co-cre8 to help them devise a solution to better segregate waste at source. As well as being suitable for use in an office environment, Anytime Fitness also wanted to ensure that the solution could be rolled out across all its clubs. However, it wanted to trial the solution first at its offices before making it available to all its franchises.
After discussing the requirements, co-cre8 produced a number of CAD drawings before the final design was signed off. The 1.6m wide Recycling Station houses separate bins to collect general waste, beverage cups and lids, paper and card as well as bottles and cans. To make it easy to transport, it is equipped with durable castors, and is finished with the company’s branding and logo. The unit has been designed to be easy to clean and maintain, and each aperture is clearly marked to eliminate contamination.
Results
Co-cre8’s Recycling Station is currently on trial but the feedback from the staff at HQ, who use the unit daily, has been hugely encouraging.
The introduction of the unit has also prompted Anytime Fitness UK to adjust its waste collection processes, so that the segregated materials can reach the most appropriate reprocessing facility for recycling.
“The Recycling Station has proved highly effective in helping our people to segregate their waste at source and means that we can recycle far more than previously.“
Ben Dixon, Chief Development Officer, Anytime Fitness UK.
“The Station is not only very functionable and serviceable, but it’s also a well-designed piece of furniture that looks great in a professional office environment. Once the unit has completed the trial, and if we’re all happy with the results, then we’ll certainly be looking to roll this out to our clubs across the UK. We’re even thinking of using the unit as a piece of street furniture to publicise the opening of new clubs.”
Keshari joined the co-cre8 team in 2022 and is responsible for the daily management of the business finances including financial reporting, purchase ledger, sales ledger and building relationships with customers and suppliers.
Wayne joined the co-cre8 team in 2022 and brings more than two decade’s worth of operational and commercial experience in the food service packaging and waste management sectors. With co-cre8’s portfolio of three business divisions, Wayne spreads his unrivalled skillset across multiple activities including for our Honest brand, internal Waste and Recycling Stations and System Design partnership projects. Wayne plays a key role in ensuring co-cre8’s operations are commercially viable, building and maintaining great relationships with suppliers, ensuring the smooth success of projects and keeping a smile on everyone’s face!
We welcomed Hannah to the team in January 2022 to grow and develop our Built Environment business division. Hannah brings a wealth of skills to the team including her fantastic communication and eye for detail.
Katie joined the team in December 2021, and plays a key role in supporting the Sales and Marketing Manager with all sales and marketing activity across the co-cre8 and Honest brands. Katie’s main responsibilities include pro-actively developing and reactively managing business-to-business sales opportunities, processing orders, general customer service and supporting with the creation and delivery of marketing campaigns.
Prior to co-founding co-cre8 in 2019, Peter spent 10 years as a UK Director of Closed Loop Environmental Solutions. With a passion for recycling and, as one of the UK’s leading exponents of promoting more circular solutions, Peter created and delivered many pioneering industry projects, most notably the Simply Cups scheme.
James has over 20 years’ experience in the waste and recycling industry. Starting with just one second hand truck, he founded and developed Simply Waste Solutions into a thriving, profitable business with a £35m turnover. In 2020, James decided that he was ready for new challenges and took Simply Waste to a successful exit, selling to Biffa plc for £40m.
Natalie joins the co-cre8 team with extensive knowledge and experience in waste, recycling, and circular business models, with her speciality in Finance. For the last 17 years, Natalie has worked, and was a shareholder, in a start-up, high growth to exit waste and recycling business, with 15 years spent at board level.
Georgia joined the team at co-cre8 in 2020 and is responsible for developing the business through creative thinking and effective communication via sales and marketing channels.
Rachel originally joined the co-cre8 team in 2019 as Customer Service Specialist for Simply Cups. Her role has since evolved, following the launch of the Built Environment range, where she now heads up all logistics including supplier liaising, order processing and general operations of the business.