This clip was filmed by TikTok user mbiere2 at a McDonald’s restaurant in Brussels where The Cup Collective’s recycling stations have been installed in order to segregate cups at source. Once filled the cups are then collected and recycled back into new paper products. co-cre8 has been instrumental in setting up and managing The Cup Collective operations. With Brussels as the first city, The Cup Collective will soon be expanding to a host of other European cities during the course of 2023 and beyond.