co-cre8 Provides Cup Collection Solution to Burger King
Burger King holds the title of the second largest fast food hamburger chain in the world and every day over 11 million guests walk through their restaurant doors.*
co-cre8 is working alongside Burger King UK (BKUK) to assist them in taking a significant step towards environmental sustainability by implementing paper cup recycling trials at selected sites across the UK. Recognising the environmental impact of single-use cups, co-cre8 is assisting BKUK in diverting their paper cups (at selected trial sites) away from ‘general waste’ and ensuring they are segregated for onwards recycling in the UK.
The paper cup waste must be segregated and collected free from contamination, so BKUK enlisted the help of co-cre8. co-cre8 specialise in creating bespoke cup collection stations that are engaging, user friendly and completely customisable to brand spec.
The UK made freestanding units supplied to BKUK by co-cre8 feature three transparent tubes with waste specific apertures so that the user can easily determine where they should place their paper cups, lids and liquids. The tube system has been designed so that the paper cups can be stacked, ensuring maximum capacity of the collection sacks is utilised which in turn reduces collection costs and associated ‘waste miles’.
“The units we have created for Burger King are the perfect example of how we can collaborate with brands to produce something that is so much more engaging than just a bin. The units look fantastic in the Burger King branding, I love how we creatively incorporated the iconic Whopper, making the units completely unique, ‘on brand’ and something that Burger King can be proud to place in their restaurants” – Georgia Bell, Sales & Marketing Manager at co-cre8
BKUK has reported that the cup collection units are proving very successful at stores, despite the challenges of segregating waste front-of-house within a quick service restaurant environment.
For more information on co-cre8’s Cup Collection Station range, please contact enquiries@co-cre8.earth / 03330 165088.
*Sourced from www.burgerking.ee/en/about/