Packaging Forum 2023, held in Lithuania, was a well-attended, concentrated and deep one-day packaging conference for businesses that are committed to making packaging more sustainable. Coming together were a host of International and homes-based businesses and organisations, where packaging trends and directions, expert insights and a space for consultation and collaboration were hotly debated.
Peter Goodwin, Managing Director and Co-founder of co-cre8, showed how successful beverage cup recycling has now become, with numerous programmes now operating throughout Europe. Having pioneered cup recycling in the UK under the Simply Cups brand, Peter and his team is now leading the charge, together with a consortium of brands, as The Cup Collective, with the first programme now up and running in Belgium and more countries to come on-stream in the next few months.
For more information on The Cup Collective visit https://thecupcollective.eu/